Nearmint's Vintage Football Card Blog

The Fleer Corporation printed football cards each year from 1960 to 1963. In 1960, 1962, and 1963, Fleer had rights to the AFL players, while their competitor, Topps, had rights to the NFL players. In 1961, both companies printed cards of both AFL and NFL players.

The 1960 Fleer set contains players and coaches from the original eight AFL teams. Since 1960 was the first year of the AFL, many of the players were coming to the league from college, and they are shown in their college uniforms. 1959 Heisman winner Billy Cannon is one example, in his LSU uniform. Other players are shown in uniforms of NFL teams they played for in prior years: George Blanda, for instance, is in a Bears uniform. Some of the players in the set were either cut before the season or did not get any playing time, judging by the records at pro-football-reference.com. Jim Woodard and George Blanch, both with the Raiders, are two players who do not appear on that site.

I recently created a page in the Vintage Football Card Gallery that shows a virtual uncut sheet of 1960 Fleer cards. As you can see on that page, an uncut sheet contained all 132 cards in the set, so no cards were short-printed. Because of where they were positioned on the sheet, however, some cards are much more difficult to find in high grade. The scarcest card is Jim Woodard, in the bottom left corner of the sheet. The corners of the uncut sheets evidently got damaged just as the corners of cards do.

The 1960 Fleer set contains the rookie cards of Hall of Famers Ron Mix, Hank Stram, and Sid Gillman, as well as the rookie cards of Jack Kemp and Heisman Trophy winner Billy Cannon. (Sid Gillman also has a pre-rookie card in the 1959 Bell Brand Rams set.)

The 1961 Fleer set contains 220 cards, and it was released in two series: the first with 132 NFL players, the second with 88 AFL players. The cards in each series are sorted by team nickname. In the first series, the Bears cards are first, then the Browns, Cardinals, Colts, Cowboys, and so on to the Vikings. The second series has the Bills, Broncos, Chargers, etc. Interestingly, most of the photos of the NFL players show them standing, hands on hips, but most of the photos of the AFL players are action shots.

The 1961 Fleer virtual uncut sheet page shows what the second series sheets looked like, and it shows how the cards’ placement on the sheet has affected their availability in high grade. Though the price guides assign higher values to the second series cards, in reality they are more common than the first series cards, and they sell for less.

The 1961 Fleer set includes the rookie cards of two Hall of Famers, Jim Otto and Don Maynard, both AFL players. Because Topps also printed cards of AFL players in 1961, Otto and Maynard also have rookie cards in the 1961 Topps set. The 1961 Fleer set also contains two notable errors: the player on Goose Gonsoulin’s card is not Goose Gonsoulin, and the Packers logo is backward on every Green Bay Packers card.

Finally, the set reflects the changes to the leagues in 1961: the Vikings were an NFL expansion team, and the AFL’s Chargers moved from Los Angeles to San Diego.

The 1962 Fleer set contains 88 cards, and it appears to have been printed in smaller numbers than the other Fleer sets. The cards are attractive, but they suffer from poor quality control: many of them were cut off-center, and many have large amounts of wax on the back. The cards are grouped and ordered by city: Boston first, then Buffalo, Dallas, Denver, Houston, New York, Oakland, and San Diego. I have not seen an uncut sheet, but because the first four cards in the set are scarce in high grades, I’ll bet that they were on the left edge, as they are were on sheets of 1963 Fleer cards.

The only Hall-of-Famer rookie card in the 1962 Fleer set is that of Billy Shaw. Shaw is the only player in the Pro Football Hall of Fame who never played in the NFL.

The 1963 Fleer set contains 89 cards: 88 players and an unnumbered checklist. The addition of the checklist caused the Bob Dougherty and Charles Long cards in the set to be short printed, as discussed on my virtual uncut sheet page for the set. The set also has a variation that none of the price guides acknowledges: cards with numbers divisible by 4 come both with and without a bottom stripe on the back. See the 1963 Fleer uncut sheet page for a discussion of that, too.

The 1963 set contains the rookie cards of three Hall of Famers: Len Dawson, Lance Alworth, and Nick Buoniconti. It also reflects the AFL’s two team changes in 1963: the Dallas Texans moved to Kansas City and became the Chiefs, and the New York Titans changed their nickname to the Jets. According to Wikipedia, the Titans were sold in 1963 and moved to Shea Stadium, which is close to LaGuardia Airport, and they hence became the Jets. One of the new owners was Leon Hess, founder of the Hess Corporation. The early Jets colors and logo were made to resemble Hess’s.

1963 marked the end of Fleer’s short run. In 1964, Philadelphia Gum Company obtained the rights to print cards of NFL players, and Topps in turn obtained the rights to the AFL.

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My old (2005) Beckett football card catalog defines checklist as such:

A card that lists in order the cards and players in the set or series. Older checklist cards in mint condition that have not been checked off are very desirable and command large premiums.

The first football set to include a checklist card was 1956 Topps. That card is shown here, to the right. Except for 1958, every Topps set from 1956 to 1975 includes checklists. (More recent sets undoubtedly do, too, but my collection stops at 1975.) In both 1956 and 1957, the checklist was short-printed and not numbered, but for both years the checklist is considered part of the set.

Topps printed two versions of the 1957 checklist, one with a Bazooka bubble gum ad on the back, and the other with a Twin Blony ad. The Twin Blony checklist is scarcer, but either version of the checklist is considered sufficient to complete the set. Shown here is a 1957 checklist with the Bazooka back.

In 1959 and 1960, rather than printing standalone checklist cards, Topps put a checklist on the back of each team card. Some team cards have a checklist for the first half of the set, and some have a checklist for the second half. Since there is a team card for each team in the league, each checklist appears numerous times in the set. Redundant, yes, but the kids were reasonably assured of getting the checklists.

The second 1961 Topps checklist is unusual: besides listing 1961 Topps cards 78-132, it has a checklist on the back for 36 Cloth Emblem inserts. (See I is for Inserts for a picture of one.) I believe the 36 emblems listed here were distributed with the first series of 1961 Topps cards; they included the NFL teams, the NFL insignia, and some colleges. Twelve more emblems–the AFL teams, AFL insignia, and three more colleges–were released with the second series, but, oddly, Topps did not print a checklist for those. The second series checklist, card number 198, lists just cards 133-198. Perhaps Topps simply did not have enough room on that checklist to include the second series emblems.

Topps checklists from 1962 to 1965 are unremarkable: one or two per set, with a few being short prints. I won’t show them all here, but you can see all of the checklists for all of the sets in the Vintage Football Card Gallery.

In 1966, Topps got weird. Included in 1966 football card packs were Funny Rings, insert cards from which you could punch out silly rings to put on your fingers. (You can usually find some on eBay.) The inserts themselves aren’t odd–cards back then were printed for kids, after all–but what is odd is that the checklist for the Funny Rings is card number 15 in the football card set. Nothing on the Funny Ring Checklist has anything to do with football, but since it is a numbered card in the set, collectors are compelled to have it. No problem, except that the checklist has notoriously poor top-to-bottom centering, so it is hard to find in high grade, and hence it is very expensive. (An article by Kevin Glew about the 1966 Topps set describes the poor centering of the checklists and the woes of the men who collect them.)

In 1967, the Topps checklists again were unremarkable. In 1968 and 1969, though, Topps decided to issue a second series checklist with both the first and second series cards. Why? I’m guessing that they included a second series checklist with the first series to entice kids to buy the second series, but they also put one in the second series in case the kids hadn’t bought the first series cards. At any rate, the checklists issued with each series have the characteristics of the other cards in that series, so there are two variations of each second series checklist.

First series 1968 Topps cards have green printing on the back, and second series cards have blue printing, so the second series checklist can be found with either green or blue printing. First series 1969 Topps cards have no border, but second series cards do, so the 1969 second series checklist comes both with and without a border. Shown here are the two variations of the 1969 Topps second series checklist.

I am not aware of any oddities in the Topps checklists from 1970 to 1975, but I do know that Topps printed team checklists in 1973 and 1974, in addition to the regular checklists. These team checklists were not part of the regular sets. I don’t yet have them in the Vintage Football Card Gallery, but you can see examples of the team checklists on eBay.

Now, on to Topps’s competition:

Fleer printed football cards from 1960 to 1963, but only the 1963 Fleer set includes a checklist, and it appears to have been an afterthought. The 1963 Fleers were printed on two sheets, with most players appearing three times between the two sheets. (See my virtual 1963 Fleer uncut sheet for details.) The checklist displaced a Bob Dougherty card on one sheet and a Charles Long card on the other, hence the Dougherty and Long became short prints. The checklist is also a short print, since it appears just twice between the two sheets. Like the 1956 and 1957 Topps checklists, the 1963 Fleer checklist was not numbered, but it is considered part of the set. The borders on the checklist are thin, so high-grade, well-centered examples are rare. The centering of the card shown here is typical.

The Philadelphia Gum Company printed football cards from 1964 to 1967, and they included two checklists in each set. Philadelphia was consistent from year to year: each of the four sets is a single series of 198 cards, and cards 197 and 198 in each set are the checklists. The 1964 Philadelphia checklists are error cards–they both say 1963–and they are typically off-center, like the one shown here. The 1965-1967 Philadelphia checklists are unremarkable and plentiful in high grade.

Having reviewed the checklists, let’s look again at Beckett’s definition. The first part says a checklist lists, in order, the cards in a set or series. That sounds right. But what about the second part, “Older checklist cards in mint condition that have not been checked off are very desirable and command large premiums”? Well, like the claim that the first card and last card in a set are scarcer in high grade (see the discussion on my virtual 1959 Topps uncut sheet page), I think the claim that unchecked checklists command a premium is greatly exaggerated. Sure, kids marked some checklists, but I’ll bet that more went unmarked than were marked. Not all kids bothered to check off their cards, and even when they did, one checklist would have sufficed, and any duplicates would have gone unmarked.

No, I think that if a checklist is scarce in high grade, it is because of other factors, namely short printing or poor centering. The 1956 and 1957 Topps checklists are scarce, but they were short printed. The 1963 Fleer, 1964 Philadelphia, and 1966 Topps checklists are scarce in high grades, but it is because they are usually off-center.

On the other hand, checklists that are not short prints and that are not known for centering problems do not command much of a premium. The 1961 Topps #198 checklist shown here (also the last card in the set) lists for $65-100 in price guides, but a PSA 7 sells for about $20 on eBay. Even generously doubling that $20 to get a retail price puts it well below the “book value.” The 1960 Topps #132 Redskins team (checklist on back, last card in set) lists for $28-30 in the price guides, but a PSA 7 on eBay goes for $8-10. Likewise for the 1965 Philadelphia #197 checklist: it is $30 in the price guides, but about $8-10 on eBay. What’s more, I think the prices realized are actually inflated by the price guides: if the price guides didn’t overprice them, would they sell for as much as they do?

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• All of the ABCs

In previous posts and in some of my uncut sheet pages, I’ve noted bits of conventional wisdom that the price guides employ that don’t hold up in practice. For example, the price guides assign a premium to the first and last cards in a set, because presumably those cards got more wear and tear from being on the top and bottom of kids’ stacks. In practice, I don’t find the first and last cards of a set to be scarcer in high grade than the rest, unless they happened to be on the corner of the sheet before it was cut into individual cards. See my 1959 virtual uncut sheet page for some discussion on this.

The guides sometimes also price short prints much higher than they should. See the 1963 Fleer uncut sheet page for examples of this. They even get entire series wrong. For example, the guides price 1961 Fleer and 1961 Topps second series football cards higher than first series cards, but the second series cards in both sets are actually more plentiful.

On the other hand, we can see that a card’s position on a sheet often affects its availability in high grade. Apparently, cards on the corners and edges of the uncut sheets were often damaged in printing and processing. The price guides don’t appear to acknowledge this, even when the guide has an accompanying population report showing that some cards are much scarcer than others.

What other factors affect a card’s value that the price guides don’t consider? The player’s team comes to mind. I find that Packers, Raiders, and Cowboys cards in general will fetch more than vintage cards from the other teams. I assume that this is because these teams have more of a national following: the Packers’ long tradition, the Raiders’ bad-boy image, and the Cowboys’ “America’s Team” label have made them popular outside their regions. Their success in the 1960’s and 1970’s, when a lot of vintage cards were printed, made their players more recognizable, as well.

Conversely, vintage cards from some teams sell poorly compared to others, and thus do not command as high a price. Cards of Houston Oilers and St. Louis Cardinals, for example, don’t sell as well as cards from other teams. Except for the Oilers’ early AFL days, these teams had limited success in the 60’s and 70’s, and both teams have moved since their vintage cards were printed.

The price guides assign these cards the same value. I’ll take the Jeter.

A lot of people treat their price guide as Gospel, as if the guide should dictate card values, rather than the other way around. In reality, the price guides are very rough: they assign value to factors they shouldn’t, they don’t acknowledge factors they should, and they don’t keep up with the market–even after years. Sure, consult your price guide when buying, but don’t use it as your only source when determining value.

eBay is one place to consult when estimating a card’s current value. You need to look at completed auctions, though, not current ones. See my page on sports card values for instructions on finding completed eBay auctions for your cards.

Today I put together another “virtual uncut sheet” page, this time for 1963 Fleer cards. More reasons to be skeptical of your price guide!

According to Wikipedia, 0 and 00 are no longer legal uniform numbers in the NFL. That means that the players who wore them effectively have had their numbers retired. Pictured here are cards of five players who wore number 0 or 00: a 1963 Fleer Jim Otto, a 1972 Topps Ken Burrough, a 1961 Fleer Wallet Picture of John Olszewski, a 1968 Topps Obert Logan, and a 1948 Bowman John Clement.

I learned from the Wikipedia article that Jim Otto wore 00 because you could pronounce it like his name: aught-oh. Otto wore number 50 in his first season, 1960, and he switched to 00 for the remainder of his career. Otto’s 1964 Topps card shows a four-year-old image of him wearing number 50.

John Olszewski and Obert Logan also wore numbers other than 0 early in their careers. Olszewski’s cards with the Chicago Cardinals picture him in numbers 33 and 36. Logan’s 1967 Philadelphia card shows him in number 25 for the Cowboys.

Last Saturday evening I was drinking beer and cruising the web, and I saw this autographed 1963 Fleer Billy Shaw card on eBay. That’s cool, I thought, and the price seemed right, so I hit the Buy-it-Now button. So now I have the beginning of an autograph collection.

This is Billy’s second card, his first being his 1962 Fleer rookie card, a tough one to find in high grade. Billy is the only pro football hall-of-famer to have played only in the AFL. Other AFL players have made it to the hall-of-fame, of course, but each of them also played in the NFL at some time, mostly after the AFL-NFL merger.

My new Shaw card happens to be the version with the red stripe on the bottom on the reverse. 1963 Fleer cards with numbers divisible by four were printed both with and without the stripe, and Shaw is card #28. I don’t have a Shaw without the stripe, unfortunately, but I do have one of each of card #40, Jim Norton, pictured below. Like the purple and blue variations of 1963 Topps cards, the striped vs. non-striped variations of 1963 Fleers are not recognized by Beckett, PSA, or any other football card authority that I am aware of.

As the About page says, the Vintage Football Card Gallery is a reference site. The cards in the gallery are not for sale, but I do have lots of cards for sale on my Nearmint’s Vintage Football Cards site.

You can search the gallery for your favorite set, team, player, or college. To do complex searches, such as “Show all the rookie cards of Hall of Fame players named Bob,” try the Advanced Search page.

On the Site Map you will find links to other miscellaneous pages. Among them:

• A page that shows a bunch of cards that picture the wrong player
• A page showing lots of vintage football card wrappers
• Interactive team cards: 1959 Topps New York Giants, 1961 Topps Green Bay Packers, 1963 Topps Dallas Cowboys, 1964 Topps Oakland Raiders, and 1967 Philadelphia Cleveland Browns
• Puzzles of Bart Starr, Len Dawson, and Fran Tarkenton, assembled from the backs of 1968 and 1969 Topps football cards
• Examples of pre-rookie cards, minor issues that were printed before players’ commonly accepted rookie cards
• “Virtual” uncut sheets of cards: 1948 Bowman, 1958 Topps, 1959 Topps, 1960 Fleer, 1960 Topps, 1961 Fleer, 1962 Topps, 1963 Fleer, 1966 Philadelphia, 1968 Topps, 1969 Topps, and 1970 Topps Super.

I add to the gallery whenever I have time, so check back occasionally for new cards. Enjoy your visit!