A few colleges in the 1970s distributed playing cards of their football teams; I am guessing that one company printed them for most of the schools. You can see the decks I have so far on the Playing Cards page of the Vintage Football Card Gallery. Each time I added a set, I wrote a blog article about it. Here are the links to the articles:

• 1972 Auburn Tigers
• 1973 Nebraska Cornhuskers
• 1974 Colorado Buffaloes
• 1974 Nebraska Cornhuskers
• 1974 West Virginia Mountaineers

There are several other 1970s college decks out there, and I hope to find them and add them to the Gallery. If you know where I can find any of them, please let me know. These are the decks I know of:

• 1972 Alabama
• 1973 Alabama
• 1973 Auburn
• 1973 Florida

In addition to the 1970s college cards, I know of two other decks of pre-1980 playing cards that picture football players. The first is 1963 Stancraft playing cards, which were issued in conjunction with the opening of the Pro Football Hall of Fame. The Gallery’s 1963 Stancraft playing cards page includes more details about the set. The second is a deck produced by the Littlefuse fuse company; it contains pictures of famous linebackers–and fuses! You can read about the Littlefuse Linebacker playing cards in a previous blog article.

• Previous: P is for Philadelphia
• Next: Q is for Quarterbacks
• All of the ABCs

I learned last week, though, that Bruce Alford was a longtime NFL official who had appeared on a card as a player. I wondered if other officials had appeared on cards as players, too. Wikipedia happens to have an all-time list of NFL officials, so I perused the list, looking for names I recognized from cards. Including Alford, I found four. That was better, now I could include them in this article, as well.

First, the Philadelphia cards. The 1966 and 1967 Philadelphia sets each include a Referee Signals card and a few cards that have referee signals on the back. In the 1966 set, the referee signals appear on the backs of the “play” cards; in the 1967 set, they appear on the backs of the team cards. The Referee Signals cards and the back of the 1966 Philadelphia Vikings Play card are shown here.

Except for an occasional official in the background (thanks, revmoran!) or random striped shirt in an action photo, that’s really about it for officials on vintage cards. But then we have the zebras who appeared on cards in their pre-zebra days:

Bruce Alford, who recently passed away, spent six years as a player in the AAFC and NFL, then officiated in the NFL for twenty years. He officiated Super Bowls II, VII, and IX. Alford appeared as a player on a 1951 Bowman card.

Al Conway was the Eagles’ first-round draft pick in 1953, and he appeared on a 1953 Bowman card. According to pro-football-reference.com, he never played a league game, but he went on to officiate for 28 years in the AFL and NFL.

Pat Harder played eight years for the Cardinals and Lions, and he appeared on four cards in that span: 1948 Bowman, 1948 Leaf, 1950 Bowman, and 1953 Bowman. His 1948 Bowman card is pictured here. After retiring as a player, Harder was an official for seventeen years. One game he officiated was the Raiders-Steelers playoff game in which Franco Harris made his Immaculate Reception.

Finally, Frank Sinkovitz was a center and linebacker for the Steelers for six years. He appeared on the 1950 Bowman card pictured here, and a 1951 Bowman card. After his playing days, he officiated for 26 years. One game he officiated was Super Bowl XV.

So there you have it, the NFL officials rookie card collection. If you can think of additions, let me know.

Now I know my ABCs…

• Previous: Y is for Yale
• All of the ABCs

• Search eBay for: Bruce Alford, Al Conway, Pat Harder, Frank Sinkovitz
• Search Nearmint’s Cards for: 1948 Bowman, 1950 Bowman, 1951 Bowman, 1953 Bowman

There are fifty cards in the 1888 Goodwin Champions set, ranging from jockeys to oarsmen to chess players, and Beecher is the only football player. The 1888 N162 Goodwin Champions page on obaks.com shows the composition of the full set. According to Wikipedia, the 1888 Champions set was “the first Goodwin set to use colored chromolithography.” As I understand it, this allowed mass production of the colored cards. It also made Henry Beecher appear to be wearing lipstick.

Six years after Beecher’s card, the first football-only set of trading cards was introduced, and it also featured Yale players. The 35-card 1894 Mayo Cut Plugs set contains players from the Big Three football schools of the time: Yale, Princeton, and Harvard. One of the cards, Brinck Thorne, is pictured here. See M is for Mayo Cut Plug for details on the Mayos.

Yale also produced the first professional football player, Pudge Heffelfinger, who was paid $500 for playing a game in 1892. (According to the Inflation Calculator, that’s $11787 in 2009 dollars.) And Yale produced two of the first three Heisman trophy winners, Larry Kelley in 1936 and Clint Frank in 1937. Heffelfinger and Kelley both appear on 1955 Topps All-American cards, pictured here.

After 1937, Yale began losing more games than it won, and only a handful of Yale alumni from after that season have appeared on football cards. There are (five Yale alumni in the 1955 Topps All-American set, but none of them played there after 1937.) One notable alumnus was Brian Dowling, who was the inspiration for B.D. in Doonesbury. You can read about Dowling in an earlier blog article.

For much more on Yale football, see the Harvard-Yale Football Gallery.

• Previous: X is for X’s and O’s
• Next: Z is for Zebras
• All of the ABCs

• Search eBay for: 1888 Goodwin Champions, 1894 Mayo Cut Plug, 1955 Topps All-Americans
• Search Nearmint’s Cards for: 1955 Topps All-Americans

The 1964 and 1965 Philadelphia sets include a “Play of the Year” card for each team. On the front of each card is a diagram of the play and a small image of the team’s head coach. The small images are a nice touch, I suppose, but I would have preferred dedicated cards with full-size images for the coaches.

Among the coaches on the Play of the Year cards are Don Shula and Vince Lombardi. Neither coach, to my knowledge, was pictured on card of his own during his career. The 1964 Play of the Year cards could be considered Shula and Lombardi’s rookie cards, but I haven’t seen them designated as such. Pictured here are the 1964 Packers Play of the Year card and the 1965 Philadelphia Colts Play of the Year card.

The back of each team’s Play of the Year card includes a list of the offensive players, which I like. Occasionally a player’s friend or relative will ask me if I have a card of the player, but I have to tell him that the player never appeared on a card. Since some cardless players’ names appear on the Play of the Year cards, I can at least offer one of those cards to the friend or relative.

As I wrote last year, the Play of the Year cards actually feature some pretty ordinary plays. I theorized then that Philadelphia chose short plays so the diagrams would fit on the cards. Could the Lions’ play of the year really have been just a ten-yard completion? “But Jim, what about that 75-yard TD pass from Earl Morrall to Terry Barr?” “Sorry, Lou, it won’t fit on the card.” I am sticking to my theory.

The Philadelphia cards are the only ones I can think of with play diagrams on the front. A couple of other issues have them on the back. One of these is the 1955 Bowman set, which has a generic play diagram on the back of most cards. Cards of players with lots of stats don’t have diagrams on them, but cards of linemen, defensive players, and rookies all do. Some of the generic diagrams appear on multiple cards, too. Filler, I tell you.

Finally, we have the 1976 Wonder Bread set, which gets my vote for the worst card backs ever. Each features a diagram one of Hank Stram’s favorite plays, along with a detailed description of the play. As I complained in my article about the set, what kid would give the diagrams a second look? But Stram had just taken over as the Saints’ coach in 1976, so perhaps Topps (who printed the cards for Wonder Bread) was trying to ride the buzz about that. Whatever buzz there was didn’t last long, though: even with Stram’s playbook, the Saints went 7-21 in 1976 and 1977. Maybe the Saints’ opponents studied his Wonder Bread cards.

• Previous: W is for Wonder Bread–and Other Food Issues
• Next: Y is for Yale
• All of the ABCs

1974-1976 Wonder Bread and Town Talk Bread

In 1974, 1975, and 1976, Topps printed small sets of football cards for distribution by Wonder Bread. The cards from all three sets are plain, plentiful, and cheap. The 1974 Wonder Bread set includes thirty cards of star players, and its design closely resembles 1971 Topps. The cards of the offensive players, punter, and kicker have red borders, and the cards of the defensive players have yellow ones. Some of the images on the Wonder Bread cards–such as the Willie Brown pictured here–also appear in Topps sets.

The 1975 and 1976 Wonder Bread sets each contain twenty-four cards. Each set represents an all-star starting lineup: offense, defense, kicker, and punter. I described these sets in “New in the Gallery” blog articles, so I’ll just point you to those: 1975 Wonder Bread Cards and 1976 Wonder Bread Cards.

Topps also printed a variation of each Wonder Bread set for Town Talk Bread, a brand that was distributed only in Western Pennsylvania. I did a little research, and I found that in 2005, the Town Talk and Wonder Bread brands were owned by the same company. Apparently, the two companies were already affiliated in the mid-1970s.

The differences between the Wonder Bread and Town Talk cards are trivial. According to Beckett, the 1974 Town Talk cards “are distinguished from the Wonder Bread issue by the absence of a credit line at the top of the cardback.” On the 1975 and 1976 Town Talk cards, the credit line on the back reads “Town Talk Bread All-Star Series,” rather than “Wonder Bread All-Star Series.”

Because they were distributed in only one area, the Town Talk cards are much scarcer than the Wonder Bread cards. Most of the Town Talk cards I see are priced ten times higher than their Wonder Bread counterparts. You can usually find a few Town Talk cards on eBay.

1962 Post Cereal

1962 Post Cereal was a large set for its time, with 200 cards. The cards came on the backs of cereal boxes, several to a box, so they are all hand-cut. The set contains several pre-rookie cards of Hall of Fame players; one of them is the Bob Lilly pictured here. You can see the rest on my pre-rookie card page.

The images on the Post cards are amusing. Most show the players in fake action shots, and the players appear to be hunching over to fit into the frame. Y.A. Tittle is wearing his helmet, of course, and I believe he is the only helmeted player in the set. (See Y.A. Kept His Hat On.) As I wrote in a previous article, the Post cards used footnotes to indicate which players had been traded during the off-season. Each card of a traded player shows both his old team and his new one. I can’t think of another vintage football card set that explicitly identifies the traded players.

Two of the cards in the Post set have variations. Both cards, Jim Ninowski and Sam Baker, have footnotes because the players had been traded. On each of these cards, the asterisk for the footnote can be either black or red. Yes, we nutty card collectors need to have them both.

1952 Wheaties

The 1952 Wheaties set is a sixty-card, multi-sport set. It contains two cards each for thirty athletes, and the cards came ten to a box on Wheaties boxes. The cards are slightly smaller than standard trading cards, at 2 by 2 3/4 inches.

Six of the thirty athletes in the set–and hence, twelve of the cards–are football players: Doak Walker, Otto Graham, John Lujack, Tom Fears, Glenn Davis, and Bob Waterfield. I don’t yet have them in the Vintage Football Card Gallery, but there is a picture of an uncut panel of Wheaties cards in one of my earlier blog articles.

1970 and 1971 Kellogg’s

Yet another cereal company, Kellogg’s, got into the football card game in 1970. Kellogg’s included small, plastic-on-paper “3-D” cards in their cereal boxes in both 1970 and 1971. The Lance Alworth card pictured here is a 1970 Kellogg’s card; the Jim Hart is a 1971 Kellogg’s.

The Kellogg’s cards came in thin paper wrappers that you could see through, and I know at least one person who collects the cards still in the wrappers. I make fun of him, but I actually think it’s cool. The 1970 Kellogg’s cards were available as a complete set via mail order, but the 1971 cards weren’t, so the 1971 cards are scarcer. The plastic coating on the cards makes the corners sturdier than cardboard, so the cards are easy to find in high grades. The plastic is susceptible to cracking, however.

Both sets feature facsimile signatures on the front, and lots of stats and detailed personal information in tiny print on the back. They’re pretty cool cards, and I imagine that kids made their moms buy lots of cereal to get them.

You can see both 1970 Kellogg’s and 1971 Kellogg’s football cards in the Vintage Football Card Gallery.

Other Food Issues

As I said at the top, several other food issues were distributed regionally. These regional issues include 1959 and 1960 Bell Brand Rams, 1960 Mayrose Cardinals, 1961 Lake to Lake Packers, and 1961 Golden Tulip Chargers. You can read about them in K is for KDKA–and Other Regional Sets.

One group of food issues I haven’t covered yet is the run of 1959-1964 Kahn’s Wieners sets. I’ll write about those in a separate article.

• Previous: V is for Values
• Next: X is for X’s and O’s
• All of the ABCs

I get a lot of email from people asking what their old football cards are worth. To answer this question, I put together a couple of web pages, Football, Baseball, and Other Sports Card Values and Where to Sell Football, Baseball, and Other Sports Cards. For quick answers, check out those pages. For more details, read on.

Most times, the answer is “not much.” The reason is that most vintage cards are not rare: the card companies printed great numbers of them, and their supply far exceeds demand. Our moms threw out a lot of cards, but just as many cards survived the years.

Not many of them survived undamaged, though. When we bought the cards as kids, we played with them and beat them up. We flipped them, put them in our spokes, sorted them every which way, wrote on them, and then tossed them into shoeboxes. I still have some of the cards I bought as a kid, and most of them look as if I kept them in my back pocket. Some of those priceless gems are pictured here.

So, though most cards aren’t rare, they can be scarce in perfect or near-perfect condition. (See G is for Grading.) This is where demand can exceed supply and push prices up. Serious collectors seek cards that look like they’re straight from the pack, and when there are more collectors who want a card than there are high-grade examples of it, the card becomes valuable.

Some cards are rare in any condition–1894 Mayos, for instance–so even the beat-up ones are valuable. If you find one of those behind the fridge, hang onto it. Nobody has asked me to appraise a Mayo, yet, though. Typically it’s a water-stained 1974 Topps Art Malone card with “Jimmy” written on the back.

Factors Affecting Supply

There is no way to know exactly how many copies of a card were printed or how many exist in high grades. There are, however, indicators of supply that people who write price guides take into account when assigning prices to the cards. Some examples:

• Relative scarcity – Though exact print numbers of vintage cards are not known, with experience in the hobby, you can begin to tell which sets were printed in greater numbers than others. My experience tells me, for example, that high-grade 1959 Topps football cards are easier to find than 1958 Topps cards.
• Series – The card companies sometimes released cards in series: Series 1, Series 2, etc. Some series had smaller print runs than the others, so the cards in those series are scarcer. Typically the later series had the smaller print runs, presumably because kids buying the cards lost interest as the season went on.
• Short prints and double prints – Each card typically appeared more than once on an uncut sheet of cards. If a card appeared less often than most of the others, it is called a short print. If it appeared more often than most of the others, it is called a double print. A series can have either short prints or double prints–depending on which were the exception on the sheet–but I’m not aware of any series with both. See my 1963 Fleer Virtual Uncut Sheet page for an example of a sheet containing short prints.
• Errors and Variations – Some cards had errors that were corrected during production, so both the error cards and corrected cards were printed in smaller numbers than the rest of the set. (See E is for Error Cards.) Some cards had two or more variations–for example, Lance Rentzel’s name appeared in either black or red on his 1970 Topps card–and each variation was printed in smaller numbers than the rest of the set.
• First and last cards – Theoretically, the first and last cards of a set got more wear from rubber bands and such, so their supply in high grade is lower. I think it’s bunk, but the price guides price the first and last cards significantly higher because of this assertion.

Another factor that affects a card’s supply in high grade is where it was on an uncut sheet. (See U is for Uncut Sheets.) The corners and edges of uncut sheets tended to get damaged in production, just as the corners and edges of individual cards do when handled. This tendency is hard to quantify, though, and as far as I know, none of the price guides take a card’s sheet position into account. The example I always use of a scarce corner card is the 1960 Fleer Jim Woodard, which you can read about on my 1960 Fleer virtual uncut sheet page. Though all 1960 Fleer cards were printed in equal numbers, the Woodard card, which was on the bottom left corner of the printed sheet, is much scarcer than any of the other cards in the set.

As I said above, to my knowledge, in years past, the card companies did not publish the number of cards they printed. (Perhaps they do now; I don’t know much about modern cards.) The card grading companies, however, keep records of how many of each card they have graded. These records are called population reports. If you have a subscription to PSA’s population report, for example, you can go to their web site and find out how many 1960 Fleer Jim Woodard cards they have graded (eighteen, as of today), and how many they have assigned a grade of 9 (just one). By looking at the population reports, you can get an idea which cards are scarcer than others. Population reports are imprecise indicators of the overall population, though: collectors tend to get expensive cards graded more often than cheaper ones, and sometimes they crack graded cards out of their cases and get them re-graded, throwing off the population numbers. Plus you never know when the person holding all the mint Jim Woodard cards is going to fetch them from his mom’s attic and send them all to PSA.

Factors Affecting Demand

Moving to the buyer’s side of the transaction, here are some of the factors that affect demand. I have discussed most of these in earlier articles.

• Set popularity – Some sets are more desirable to collectors because of their design and the players they include. For example, most football card collectors really like the 1955 Topps All-American set.
• Player popularity – Some players are more popular than others, naturally. Hall of Famers, Heisman winners, and players who were famous outside of football (e.g., Jack Kemp) are usually more in demand than average players.
• Player potential – This is much bigger factor for players who are still playing, but it can also affect retired players who are Hall of Fame candidates. If a retired player–for example, Jerry Kramer–still has a good shot at the Hall of Fame, the prices of his cards will tend to be higher than the cards of a player who is not being considered.
• Rookie cards vs. non-rookie cards – Collectors like to collect rookie cards, especially of Hall of Famers. (See R is for Rookies.)
• Team popularity – As I wrote in an earlier article, some teams have a larger following than others. I find that Packers, Raiders, and Cowboys cards sell more readily than cards from other teams.
• News – A player’s death or a team’s performance can increase the demand for that player’s or team’s cards, though this effect is usually temporary.

Price Guides

I presume that to assign the prices to the cards in a given set, people who write price guides gather a sample of actual retail card prices, then consider the factors above to get the prices for the rest of the cards. The assigned prices are usually in the ballpark, but there are plenty of cases where they are not. Often cards are much scarcer in high grades than the price guides indicate, and sometimes they are far less in demand than the price guides appear to think they are.

In addition to price guides, there are services that provide a history of the prices realized for graded cards on eBay and in other auctions. The services are useful, but their sample sizes are often small. If three PSA 8 1967 Philadelphia Atlanta Falcons logo cards sold on eBay in the last year, and their selling prices were $72, $49, and $25, what should you expect to pay for one? And are you willing to search eBay each week and wait for the next one to appear? I use these services, but I also consider other factors when deciding what to pay: the prices realized for similar cards, how frequently the card is available for sale, the person selling the card, and how nice the card is for the grade. To me, a PSA 7 that is well-centered is worth a premium over one that is noticeably off-center.

The bottom line is that no price guide or pricing service is perfect. They will usually get you in the ballpark, but keep in mind that the prices can be based on small samples or large generalizations, so the prices for some cards can be off by multiples. As with anything, the more educated you are and the harder you shop, the better bargains you can find. Personally, I try not to sweat it: if I pay a reasonable price for a card I want, I’m happy. Sometimes I’m happy even if I pay an unreasonable price. For some people, the thrill is in getting cards as cheaply as possible; for me, fretting over a few dollars takes the fun out of it. To each his own, of course.

• Previous: U is for Uncut Sheets
• Next: W is for Wonder Bread–and Other Food Issues
• All of the ABCs

(Image from legendaryauctions.com; click on it to see whole sheet.)

Short prints and double prints are just part of the story. A card’s position on an uncut sheet can also affect its scarcity, because cards on the corners and edges of the sheets were more likely to be damaged in production. I have not seen this factored into price guides’ prices, though: if two common cards were printed in equal numbers, the price guides will usually–if not always–assign them the same price.

The price guides do assign higher prices to the first and last cards in a set, asserting that the first and last cards generally got more wear than the other cards. Supposedly, lots of kids sorted their cards into numerical order, put rubber bands around them, and banged them around. In practice, though, I find that first and last cards aren’t noticeably scarcer in high grades than the other cards, unless they happened to be on the corners and edges of the sheets.

A recent–and timely!–thread in the Collectors Universe forums includes pictures of numerous uncut baseball card sheets and a nice discussion about short prints and double prints. The thread shows the patterns that the card companies used when arranging cards from sets of different sizes on the sheets. Depending on the size of the set (or series within a set), the card companies repeated rows of cards on the sheets in different patterns. I recommend reading the thread.

Pictured here is the card I always use as an example of one that is scarce because of its position on the sheet. It’s a 1960 Fleer Jim Woodard card, and it was in the bottom-left corner of the sheet. The Woodard is easily the toughest card in the set–PSA has graded only four of them 7 or better–and a PSA 8 would sell for hundreds of dollars on eBay. Most other PSA 8 1960 Fleer commons sell for $10-20.

Over the past year, I have put together a number of “virtual” uncut sheets in the Vintage Football Card Gallery, including one for the 1960 Fleer set. I have included a little discussion for each sheet, as well. Rather than repeat the information here, I’ll just point you to the pages for the sheets:

• 1948 Bowman
• 1948 Leaf
• 1949 Leaf
• 1950 Bowman
• 1951 Bowman
• 1952 Bowman Large
• 1953 Bowman
• 1954 Bowman
• 1955 Bowman
• 1956 Topps
• 1957 Topps
• 1958 Topps
• 1959 Topps
• 1960 Fleer
• 1960 Topps
• 1961 Fleer
• 1962 Topps
• 1963 Fleer
• 1963 Topps
• 1964 Philadelphia
• 1965 Philadelphia
• 1966 Philadelphia
• 1967 Philadelphia
• 1968 Topps
• 1969 Topps
• 1970 Topps Super

Here are more of the ABCs:

• Previous: T is for Topps, Part 4: the 1970s
• Next: V is for Values
• All of the ABCs

1970 Topps

The 1970 Topps football set is the only set I completed as a kid. I’m not nostalgic about it. Looking at all of the football sets that preceded it–Topps and otherwise–I think the 1970 Topps set is drab. As in 1958 and 1967, Topps used a portrait style on their 1970 cards, and the “matting” covers a large portion of the images. Also, starting in 1970, Topps no longer had the rights to print team logos on cards. In 1968 and 1969, Topps used the team logos to dress up the cards, but in 1970 the logos were gone. Not only that, but in 1970, Topps used only player photos that did not include helmets, in order to avoid showing the team logos on them. Sets prior to 1970 included a lot of nice photos of players with their helmets, but starting in 1970, if Topps showed a helmet on a card, they had to airbrush its logo away.

Like the 1969 Topps set, the 1970 Topps set was released in two series of 132 cards. Card #132, the second series checklist, was included in both series, so it is a double print. As in the 1969 set, some of the second series 1970 cards have scratch-off backs. As in 1969, most of them went unscratched. (See S is for Scratch-Offs.)

Though I’m not fond of the set, there was one great thing about it: every second series pack included a Super Glossy insert card. The 1970 Topps Super Glossies are easily my favorite insert set, and perhaps my favorite set overall.

1971 Topps

1971 Topps is my favorite regular 1970s set. The colored borders on the 1971 Topps cards make them brighter than the other 70s Topps cards, and also more challenging to find in high grade. (Cards of AFC players have red borders; cards of NFC players have blue ones.) The cards don’t have team logos on them, but the little cartoon football players on the front are kind of fun. There’s a different cartoon player for each position.

The 1971 Topps set was the first set to acknowledge the players that were All-Pros the previous season. The All-Pros’ cards have borders that are half blue and half red, like the Paul Warfield card shown here. The 1971 Topps set was another 263-card set released in two series, and its second series checklist appeared in the first series, as well.

It is in the 1971 Topps set that we see the first airbrushed helmets. Though the set doesn’t include any “in action” cards labeled as such, three of the regular cards–Joe Kapp, Jake Scott, and Dennis Shaw–show images of the players in action, and the logos on their helmets have been airbrushed away. This was the start of a dreadful practice.

1972 Topps

In 1972, Topps fully embraced airbrushing. The 1972 set included 42 “Pro Action” cards, and the helmets on those had to be airbrushed. Topps also used sideline photos for a few players, and they had to airbrush the helmets on those, as well. While they were at it, if a player had been traded to a different team, Topps just airbrushed an old photo to give him new colors. Why bother getting a new photo when you can just airbrush an old one?

The 1972 Topps set did have some firsts: it was the first to include “league leaders” cards, and it was the first to include cards for the previous year’s playoff games. Both of those are nice features. It was also the first to give All-Pro players both a regular card and an All-Pro card–overkill, if you ask me. Some star players–Floyd Little, for example–appear on four cards: regular, All-Pro, league leaders, and Pro Action.

This set was also the first–and, to my knowledge, only–football set to be released in three series. The third series appears to have been an afterthought. Why do I think this? Well, the first two 1972 series had a total of 263 cards, like the full 1969, 1970, and 1971 sets. The second series checklists from those sets appeared in both the first and second series, and so did the 1972 second series checklist. If Topps had planned a third series in 1972, wouldn’t they have continued this pattern and included a third series checklist in the second series? Also, 38 of the 88 third series cards are All-Pro and Pro Action cards, basically fillers. The remaining 50 cards are player cards, and though a few are Hall of Famers, none of them are major stars. The biggest names of the day–Unitas, Sayers, Simpson, Bradshaw, Namath, Staubach, Butkus, Griese, and Dawson–are all in the first or second series. And none of the league leaders who appear on cards 1 through 8 are among the player cards in the third series.

The third series was also released very late in 1972. I know I had lost interest in cards by the time they came out, because the only third series cards I had in my childhood collection were from a pack my brother gave me for Christmas. Evidently not many other kids bought the third series cards, either, because when I resumed collecting in 1989, they were scarce and worth much more than cards from the first two series. Larry Fritsch Cards apparently bought a lot of unopened third series cards, though, and as Fritsch has been selling them, the prices have fallen. Not only have a lot of third series cards entered the market recently, but they’ve all been brand new! Fritsch still has unopened boxes of 1972 Topps third series cards for sale.

1973 Topps

In 1973, Topps went to the other extreme and released all of their football cards in a single series. If the modern era is defined by large sets released in a single series, then 1973 is the beginning of the modern era for football cards. Topps was now clearly going for quantity over quality: there are 528 cards in the 1973 Topps set, and they are the plainest of the plain. Gone are any nice touches, even simple things like using the team’s colors in the little ribbon on the left side of the cards. Topps did, at least, use the same ribbon colors for all of the players on the same team. All St. Louis Cardinals cards, for example, have blue-and-orange ribbons.

Surprisingly, though Topps dramatically increased the number of cards in their set in 1973, they omitted some of the special cards they introduced in 1972. Like the 1972 set, the 1973 Topps set contains league leader cards and cards of the previous year’s playoff games, but it does not include Pro Action or All-Pro cards. The 1973 set does include three funky boyhood picture cards, but the bulk of the set is player cards. The large increase in the number of player cards meant that a lot of players made their first appearance on a card in 1973. I might be off by a card or two, but I count 196 rookie cards in the 1973 set! To me, the number of new faces is the set’s best feature.

Of course, it wouldn’t be a 70s set without some serious airbrushing. Here are a couple of beauties. The Paul Robinson card looks like a face-in-hole picture.

As I said at the top, 1973 was the last year I collected cards as a kid. Coincidentally, that’s about the end of what most collectors consider the vintage era. It’s also when Topps appeared to go into full cost control mode. By 1973, Topps was using the sparest of designs, they evidently chose not to spend money to license team logos, and they crudely airbrushed old photos of players rather than acquiring new ones. If I remember correctly, they did not include inserts in packs of 1973 cards, either.

I presume that with no competition, the company was just minimizing costs to maximize profits. Or, maybe, because inflation was high in the 70s, they were trying to reduce costs so they could keep prices low. Their customers–kids like me–didn’t care much what the cards looked like, so long as our favorite players were on them. Now, though, as vintage card collectors, we have dozens of old sets to choose from, and I prefer most 50s and 60s cards to those from the 70s.

• Previous: T is for Topps, Part 3: 1964-1969
• Next: U is for Uncut Sheets
• All of the ABCs

In 1968, after the NFL and AFL agreed to merge, Topps obtained the rights to both leagues, and Philadelphia stopped printing football cards. Topps closed out the decade with two colorful sets containing both NFL and AFL players.

1964 Topps

The 1964 Topps set contains 176 cards, a large number for only eight AFL teams. 166 are cards of individual players (the others are team cards and checklists), so there are 20 or 21 player cards for each team. At the time, that was about twice the usual number of players per team, so Topps was able to include more cards of non-stars than usual. Give or take a card or two, there are 73 rookie cards in the set! Among the rookie cards are these bookend Hall of Famers, Bobby Bell and Buck Buchanan of the Kansas City Chiefs.

The 1964 Topps cards have colored backgrounds and colored stars around the borders. I don’t see a pattern to the colors Topps chose for the backgrounds, except that each card has a background color different from the player’s jersey color. Most of the cards have the player’s name, position, and team in white letters on a black background, but a handful–such as the Bobby Bell card–have either white-on-blue or white-and-black-on-red labels. If there is any significance to the alternate label colors, I don’t see it.

The 176 cards in the 1964 set would have been printed on two 132-card sheets, with 88 cards repeated. That means that there are either 88 double prints or 88 short prints in the set, depending on whether your glass is half-full or half-empty.

There is one mistaken identity in the 1964 Topps set: Ray Abruzzese’s card actually pictures Ed Rutkowski. Topps evidently was focused on spelling his name correctly.

1965 Topps

I described the classic 1965 Topps set in J is for Joe Namath–and the 1965 Topps Tall Boys, so I won’t cover it again here. On to 1966…

1966 Topps

In 1966, Topps used the “little television” design previously seen on 1955 Bowman baseball cards and on the highlight cards in the 1961 Topps football set. I imagine that by the third time around, it had lost its cuteness. (I noticed today that even the checklists in the 1966 Topps set are in the shape of TVs.)

Though the Dolphins joined the AFL in 1966 and were included in this set, Topps reduced the set size to 132 cards. They also wasted one on the Funny Ring Checklist. Because of the reduced set size, there are only 13 rookie cards in the set, and there are no Hall of Famers among the rookie cards. I’d call the set a letdown after 1965.

So, what’s interesting about the 1966 Topps cards? Well, the brown borders show wear easily, so finding high-grade cards is a challenge, and challenges are always fun. Also, some cards, such as the John Farris card shown here, can be found with a stripe along one edge. (I’ve seen yellow, red, and black stripes.) The stripes don’t seem to affect the grades that PSA assigns the cards, but to me they’re distracting, and I prefer cards without them. I presume that cards with a stripe were on the edge of the sheet, but I have not seen an uncut sheet to verify that.

Since the set fit perfectly on a 132-card sheet, none of the cards are short prints. The backs of some cards are white, and the backs of others have a yellowish-brownish tone, suggesting that some sheets were printed on different paper stock than others. Here again, I prefer cards with white backs to those with toning, but PSA does not appear to discriminate.

1967 Topps

In 1967, Topps returned to bright colors, and 1967 Topps football cards resemble some of the psychedelic art of the time. (The Peace poster shown here is from cafepress.com.) This is another 132-card set with no short prints, no Hall of Fame rookie cards, and no real oddities. I think, though, that it captures the spirit of the AFL and the country better than any of the other 60s sets.

As I wrote in an earlier article, 33 of the 1967 Topps football cards were reprinted in 1969 for a Milton Bradley game called Win-A-Card. The backs of the Milton Bradley cards have a slightly lighter color than the regular cards (yellow v. orange), and some of them, along their borders, show parts of other cards that were included in the game–such as 1968 Topps baseball cards.

1968 Topps and 1969 Topps

As I said at the top, the 1968 Topps and 1969 Topps sets contain both NFL and AFL players. Topps made these sets bigger to accommodate the larger number of teams, and it released each set in two series. Like most of the Topps cards of the 60s, the 1968 and 1969 sets are colorful and bright.

For more detailed information on these sets, see my virtual uncut sheet pages. Here are the links:

• 1968 Topps virtual uncut sheets
• 1969 Topps virtual uncut sheets

More of the ABCs:

• Previous: T is for Topps, Part 2: 1960-1963
• Next: T is for Topps, Part 4: The 1970s
• All of the ABCs

Fleer was the card company of the early AFL. From 1960 to 1963, Fleer produced three AFL-only sets and one AFL/NFL set. In the same time period, Topps produced three NFL sets and one AFL/NFL set. Both companies produced their combined AFL/NFL sets in 1961.

In 1964, Philadelphia Gum Company obtained the rights to print cards of NFL players, and they did so until 1967. Topps countered with AFL-only sets from 1964 to 1967.

In 1968, after the NFL and AFL agreed to merge, Topps obtained the rights to both leagues. By the early 1970s, without competition, Topps’s creativity began to wane. That rant is for a later post, though. This week we’ll look at Topps’s offerings from 1960 to 1963, the years they competed with Fleer.

1960 Topps

1960 Topps is my least favorite 60s Topps set, probably because it is less colorful than their later sets. I am not fond of the big footballs with the players’ names in them, either: they remind me of the big white footballs on 1953 Bowman cards. Though Topps evidently had the rights to use the teams’ logos, they put them only on the team cards, which is unfortunate. I do like that the images of the players cover most of the cards, unlike the peephole views on 1958 Topps cards.

The 1960 Topps set was printed on a single 132-card sheet. There is a virtual 1960 Topps sheet, and a few notes about the set, in the Vintage Football Card Gallery. One bit of trivia about the set is that three of the cards–Bill Wade, Doug Atkins, and Frank Varrichione–have reversed images. Another is that, to my knowledge, this was the first Topps set to contain inserts in the packs. The inserts were metallic stickers: novel, but homely.

1960 Topps was the first major set in which all cards from a given team were grouped together numerically. I always liked this feature. Topps continued the practice until 1968, then abandoned it. Coincidentally–or was it?–1968 was the year they no longer had competition.

Finally, the 1960 Topps set was the first in which the Dallas Cowboys appeared. The Cowboys joined the NFL in 1960. Doyle Nix is the only Cowboy in the 1960 Topps set who did not appear on an earlier card for a different team.

1961 Topps

The 1961 Topps set was released in two series, the first containing NFL players, and the second containing AFL players. This is how Fleer released their 1961 set, as well. Though the price guides give higher values to the second series cards in both sets, the second series cards are in fact more plentiful than the first series cards. Be skeptical of your price guides.

1961 Topps was the first set to contain action cards, like the Eddie LeBaron card shown here. Each action card was framed by a woodgrain TV, a precursor to the 1966 Topps cards. The 1961 Topps and Fleer sets were the first to contain Minnesota Vikings cards. The Vikings were an expansion team in 1961.

Oddly, most of the Houston Oilers in the 1961 Topps set are shown in pink jerseys, though their team color was powder blue. Only George Blanda was spared the pink treatment.

1962 Topps

I love the design of the 1962 Topps set. Each player card shows two images of the player: an above-the-waist still image, and a black-and-white inset photo of the player in action. Some of the inset photos show the wrong players, however. It turns out that Topps even altered some of the photos to give the impostors different numbers.

The 1962 Topps set is tough to assemble in high grade, because the black borders show wear easily. I think high grade is the only way to go, though, since even a little wear can make the cards look bad.

I have seen a few recolored cards from this set, where someone tried to touch up a corner or an edge with a black marker. You can often detect recoloring by looking at the edges of a card, because the ink from a black marker will bleed onto the edge.

Other than the unique design, I can’t think of any remarkable features of this set. The unique design is enough for me, though.

1963 Topps

The 1963 Topps set is another tough one. Its colored borders are slightly more forgiving of wear than 1962′s black borders, but this is another set I would try to get in high grade.

There are a lot of short prints in the 1963 Topps set; they are marked in the Vintage Football Card Gallery. That tells only part of the story, though. Many of the short prints–in particular some of the Steelers and Redskins–are practically impossible to find well-centered. Most of the problem cards were on the edges of the sheets. You can see what the sheets looked like on my 1963 Topps virtual uncut sheet page.

There is one bit of innovation in the 1963 Topps set. The backs have questions with hidden answers, like some scratch-off cards. (See S is for Scratch-Offs.) You don’t scratch them to see the answers, though. Instead, you hold a piece of red cellophane over them. I used to have a bit of the red cellophane, which I assume came in a pack with the cards, but I can’t locate it now. I might never know the answers to these questions.

One last thing worth mentioning is that the backgrounds of many 1963 Topps cards vary in color: you can find them with either a blue sky or a purple one. There used to be a good article on geocities about the variations, but the article is no longer there. Someday maybe I’ll write about the variations myself. Until then, you can see the purple and blue variations of Willie Wood’s rookie card in one of my previous blog articles.

• Previous: T is for Topps, Part 1: the 1950s
• Next: T is for Topps, Part 3: 1964-1969
• All of the ABCs