Nearmint's Vintage Football Card Blog

As I wrote in W is for Wonder Bread–and Other Food Issues, 1970 and 1971 Kellogg’s football cards came in thin paper wrappers that you could see through. The paper-wrapped cards were then included in boxes of Kellogg’s cereal. The complete 1970 Kellogg’s set was also available via mail order, but the 1971 set was not. The company apparently concluded that kids wouldn’t buy as much cereal if they could get the cards all at once.

I also said in the article that some people collect Kellogg’s cards that are still in their wrappers. Since you can see through the paper, you can tell who is on the cards, and you can collect the entire set, still wrapped. A friend of mine does this, and I tease him about it, but I actually think it would be fun and challenging.

This week there are about twenty still-wrapped 1971 Kellogg’s cards on eBay, including the five pictured here. Can you recognize the players through the wrappers? Click on any image to see the auction for that card.

• Search Nearmint’s Cards for: 1970 Kellogg’s
• Search eBay for: 1970 Kellogg’s, 1971 Kellogg’s